About Optimize Digital
Optimize Digital Founder & CEO Mara Beaman is a sought-after marketing expert and consultant. She brings a “former scientist turned marketer” sensibility to Optimize Digital. This approach results in her creating an environment of rigor and determination in solving problems. And delivering in competitive industries.
As a strategy designer and developer, Mara is experienced in high-performing and high-volume lead generation, ecommerce, retail and B2C, B2B, service, and long-sales cycle industries. Her skills lie in creating high-performing teams composed of technical specialists, analysts, and digital media experts who make big things happen for companies. In the past, Mara has served in senior leadership positions at large, publicly traded companies and as a lead strategist for startups and high-growth companies.
Is your
Business Struggling?
In partnership with our clients, the Optimize Digital team reviews, designs and develops marketing strategies by making data simple and actionable. Our specialty is performance and growth marketing using digital marketing tactics: PPC, SEM, SEO, Email Marketing, Digital Planning, Budget Planning and ROI Analysis to drive growth.
Is your business struggling? Or do you simply want to achieve more from your marketing?
Optimize Digital is here to help solve these problems and serve as your friend in marketing. We know marketing is competitive, and we love winning. We want you to win as well — your wins are our wins. And we know that together, we can solve any problem. We encourage our clients to bounce ideas off of us, have idea generation sessions, and use us to try new ideas and concepts, so we can provide recommendations.
We help
Bridge the Gap
We work with CEOs, business owners, and leaders to create understanding between the needs of the business and marketing. This results in a collaborative, efficient, performance-driven marketing organization, capable of high ROI and scale.
By connecting the business with sales, product, and marketing teams, Optimize Digital helps your business create a performance-driven organization using data to drive decision-making from the top down.
Through our years of experience, we have learned that buy-in from leadership is important for marketing to thrive. Optimize Digital engages leadership and marketing to create top-down, collaborative plans focused on data, iteration and agreed-on goals and resources.
We have the
Heart of a Teacher
So we work hard to educate leaders on the current state of their marketing and potential growth strategies. Our priority is aligning ourselves with businesses who are genuine and have others’ best interests at heart. We’re focused on building strong connections with our clients, our clients’ clients, and the community.
If you want to make informed decisions about your marketing to create actionable and high ROI campaigns, Optimize Digital can help. What we do:
- Work with CEOs, founders, and leaders to understand pain points in business
- Collaborate with marketing teams and agencies, learning about their pressures and ideas
- Connect with leadership and marketing to discuss efficiencies and present options
- Engage directly with the marketing team and/or agency on a tactical plan to get things on track
- Continue work with team and CEO to bridge the communication gap, report on results and iterate as needed to create scale and growth
If you are concerned you aren’t getting everything you can from your agency or consultants — or would like to better know your marketing to make data-informed decisions — Optimize Digital can help.
